When designing a website, you need to embrace the fact that it forms the core of all digital marketing efforts. To that end, you need to ensure that the user interface (UX) of the website meets the expectations of the end-user. The basic idea is to determine the expectations of the visitors and design a website around their preferences or needs. On that note, you have to work on things such as the usability, accessibility, and efficiency of the website. Below is a guide to help you improve the UX of your website.
Make the Website Responsive
The number of people accessing online content on computers pales in comparison compared to those who use smartphones. It is for this reason that you should ensure that your website is responsive to ensure that it is mobile-friendly. Being responsive also helps a lot when it comes to search engine optimization. This means that having a responsive website can help increase traffic to the site.
Make Navigation Simple
The simpler it is to navigate through your website, the faster the visitors will be able to find what they are looking for. If navigation is too complex, a majority of the visitors will opt to go to a competing website. On the menu, make sure you have less than seven items so that moving around the site can be easy. Also, ensure that the labels are as descriptive as they can be.
Improve the Page Loading Speeds
The loading times of a website can hurt a website’s conversion rate a great deal. With fast internet speeds, no one wants to waste time waiting for a site to load. Therefore, you should put some focus on increasing the speed of your website. There is a variety of tools which you can use to achieve higher speeds.
Improve Website Security
Visitors will quickly leave a website page if they notice any suspicious activity. Data breaches are common, a fact that has made many people concerned and sceptical about the safety of their personal information. The security and safety of your website should be a concern to you as well, as breaches can significantly affect your business as well. To reassure your site’s visitors, you should display trust badges to show the visitors the security features of the site.
Ensure There Are No Broken Links
Broken links on your site will lead visitors to an error page. A high percentage of visitors who run into an error page usually look for an alternative website without thinking twice. To ensure that never happens; you should use a monitoring tool to ensure that all links work well.
Work on Visuals
The appearance of your website can also have an impact on user experience. It should be as attractive as it can be to your visitors. Include enough videos and images to all the pages, but ensure you provide ample whitespace. Text-heavy pages, especially the landing page, can be quite overwhelming. It also makes it difficult for the visitor to get to the CTA button, which boosts conversion.
Ensure There Is a Flow
Your website should be able to take a customer through a journey that ends in a conversion. Every piece of content on the site should be placed in a way that everything flows logically.