What is UX?

UX or the User Experience is the term used when products are created for that perfect user experience. The first time a user visits a website to browse products or services, whether on their desktop or smartphone, they sense comfort and usability within seconds of their visit. It might captivate them. However, it could frustrate them and maybe overpower them even. User experience helps a website gain credibility and establish value. Having excellent user experience shows a positive response to visitors.

How one user behaves on a particular website, might not necessarily be similar to how another may behave. Nevertheless, there are some behavioral commonalities which are generally denoted by their user experience. This suggests that user experience is a factor that is governed by user perception to a significant extent.

UX professionals are responsible for providing a supreme browsing experience by focusing on specific user needs. The effort should be to create a simple yet eye-catching design. Proper design conventions are still not adopted and implemented widely by organizations, as they do not entirely understand all facets of the supreme user experience.

Collaboration and cohesion between various providers, such as the content developers, graphic designers, customer service, and the product and development team, ensure all concerned stakeholders are on the same page and share a common understanding. This orchestration makes every team strive to create a compelling user experience.

Focus on User Requirements

An essential factor which eases the user’s browsing experience is the ability of the design to fulfill their unique needs and task accomplishment. A plan might appear great from the designer’s perspective, but might not be usable from the visitor’s viewpoint. The best design conventions seek to bridge the gap between designer and user perception. The goal should be to direct towards a pragmatic, business-oriented, user-centered, and context-based approach.

User research is an area which specific organizations might not support, especially in scenarios governed by the quick release of the product (agile process). The scrum process does not assign importance to UX designers. Agile teams ignore user research on design and concepts due to a lack of time and resources, an aversion to working with users, and the inability to conduct design research. This leads to the development of a product whose real value has not been established from the user’s perspective. The result is a poor UX, with reduced business value generation.

User research can help to make the design process that bit faster down to the data it helps to refine, polish, and make informed decisions, learning UX Design can lead to great things happening, even six-figure businesses being built. Tested information can bridge the gap between opposing arguments of designers and other stakeholders over a debated design element. Leaving the responsibility of users to choose a design element is more valuable.

Design Research

The process of adding meaning to the design through evaluation and observation is the core of design research. Implemented through various stages of the design process, design research aims to achieve the best design solution for the most satisfactory and superior user experience. User research and user testing are two branches of design research. User research is conducted before and during the design stage. User testing is employed after design completion.